Digital Advertising Gets Qualified Leads
Digital advertising in Tampa is growing by leaps and bounds, and for good reason.
Traditional methods of advertising (television and radio commercials, billboards, print advertising, etc.) are typically more expensive and almost always less effective than digital advertising.
What is Digital Advertising?
Digital advertising is online advertising. Pay-per-click advertising, banner ads, rich media, video ads, and remarketing are all great examples of how you can get your message in front of people who are looking for your product or services. By being in the right place at the right time, you can increase visits to your website and work on converting visitors into buyers.
Pay-Per-Click Digital Advertisements
Pay-per-click, or PPC, is a way to get your advertisement in front of people who are looking for what you have to offer on search engines like Google or Bing. With PPC marketing, your ad will appear in the search results on the search engines and will drive traffic back to your website. The best part, you only pay when someone actually clicks on your ad!
BuzzFish Marketing will help you craft a PPC campaign every step of the way. From choosing which keywords to trigger your ads, crafting the ad creative, setting a budget to maximize results, and monitoring and tweaking the campaign as necessary, we have you covered.
Banner ads appear on websites along the top or side of the page. You’ve undoubtedly seen these before. What you may not know is those ads can be placed on specific websites or websites that cater to particular interests and/or demographics. Similar to PPC marketing, these ads can be strategically placed and, again, you only pay when someone clicks on your ad.
Rich Media Digital Ads
Rich media digital ads create engagement. People see and interact with this content in a way that is different from a static ad on a page. Imagine videos that expand, banner ads with rotating images, ads on webpages that expand over the pages’ content when clicked on, ads that stay locked in place as users scroll through pages, pre-roll video advertisements, and so much more. Contact BuzzFish Marketing to learn more about how rich media can be used for your business.
Come on, you know you zap through most TV commercials. But the average person is watching over 40 minutes of video a day on youtube! So video is far from dead, it has just shifted platforms.
Traditional TV commercials can’t compete with the advantages of digital advertising. Video ads or content can be low cost to produce and and much lower cost for reach and best of all people can click right through to your website. Combine video with pinpoint targeting and you can save time and money reaching your best prospects. BuzzFish Marketing can help you produce an effect video ad AND get it seen by the right audience.
Digital Advertising- Retargeting Revolution
Retargeting allows a digital advertiser to track and target prospects who have interacted with your business online (or with an e-mail campaign) but haven’t converted to a customer…yet. By advertising to a prospect who has visited your website but hasn’t taken a desired action, we can get your message back in front of them wherever they go online (including social media). Conversion rates are high and the results are significant. Contact us today to learn more about how retargeting works and what it can do for you.