Drive Traffic to Your Site
Blogging has become a critical component to the success of any well-rounded internet marketing campaign. The blog writers at BuzzFish Marketing are experts are creating blogs that increase SEO, site traffic and ROI. Blogs are different than simple articles because they are written with SEO in mind.
The introduction of new and relevant content on your web site is an important way to increase your visibility on search engines and drive traffic to your site. Search engines don’t differentiate between content that is business specific or personal. Blogging allows you to consistently add new content that is searchable and useful to your customers and potential customers.
Blogging enables you to add new content on a regular basis that provides cutting edge, targeted information and fresh perspectives on subjects that interest your customers. This enhances the credibility of your business.
Engaging Visual Media
Blogs can contain visual media and photos, as well as special offers for your readers. These additions will make your blog more interesting and will result in more readers and more sharing of content. Blogs are a way to personally connect with your clients on subjects that are meaningful to them. They also help facilitate the two-way communication that has become so valuable in internet marketing. Excerpts of content from blogs are often shared on social media sites. While sites like Twitter have limits on the number of characters that can be used in a post, blogs can be as comprehensive and as lengthy as you need them to be. When customers like the information in your blogs, they will share bits of it on sites like Twitter and Facebook. This shared content provides exposure for your business to potential new customers.